Reports & Analytics
Business intelligence and performance metrics
Total Revenue
$12,450
↗ +18.2%from last period
Lane Utilization
78%
↗ +5.4%from last period
New Members
24
↗ +12.5%from last period
Avg Transaction
$34.50
↘ -2.1%from last period
Daily Revenue
●+18.2%
Mon
$850
Tue
$1120
Wed
$1247
Thu
$980
Fri
$1450
Sat
$2100
Sun
$1680
Lane Utilization by Hour
8AM
25%
9AM
40%
10AM
65%
11AM
80%
12PM
90%
1PM
95%
2PM
100%
3PM
85%
4PM
75%
5PM
60%
6PM
45%
7PM
30%
Membership Growth
Jan
128
Feb
142
Mar
156
Apr
171
May
189
Jun
205
Top Selling Items
1
9mm FMJ (50 rounds)
145 units sold
$2610.00
2
Glock 19 Rental
89 units sold
$2225.00
3
Paper Targets (10pk)
78 units sold
$624.00
4
5.56 NATO (20 rounds)
56 units sold
$784.00
5
Ear Protection
42 units sold
$630.00
Revenue Breakdown
Lane Rentals$4,850 (39%)
Ammunition Sales$3,240 (26%)
Memberships$2,680 (22%)
Equipment Rentals$980 (8%)
Accessories$700 (5%)
Key Performance Indicators
Customer Retention Rate87.5%
Average Visit Duration72 minutes
Revenue per Square Foot$45.20
Safety Incidents (YTD)0
Customer Satisfaction4.8/5